But I don’t want another app
The Gen X ‘Get off my lawn’ equivalency
In the beginning, everyone was getting their own app for this thing or that store — and it was good. Truly, an exciting time to be alive, especially when you grew up having to “ground” yourself before you touched the keyboard to click desperately and not die of cholera on the Oregon Trail.
And weren’t those the days? We had one game we could play for 30 minutes a day if there was time and we hoped we didn’t die of dysentery straight away. Cue shaky Simpsons grandpa voice: And we were grateful for it.
Recently, I was behind a woman in line and the 20-something cashier explained that she could get the store app for coupons. She just shook her head and said ‘It’s not worth it.’ Amen, sister, was all I could think and restrained myself from saying it aloud.
Look, I get it. Apps generate loyalty for businesses in many ways, but at what sacrifice? I simply don’t have it in me for a third screen of app icons, but aside from precious real estate and an extra swipe… I don’t need Hallmark to have any…
